Reach Customers While They’re Asking, Comparing & Deciding
Search behavior is changing.
Consumers are increasingly turning to ChatGPT to research products and services, compare their options, solve problems, plan purchases and make everyday decisions.
OpenAI’s advertising platform gives businesses an opportunity to appear during those conversations — at the moment potential customers are actively considering what to do next.
ClickMonster helps businesses create, manage and optimize advertising campaigns within ChatGPT.
ChatGPT Has Become a Major Consumer Platform
ChatGPT is no longer simply an emerging technology used by early adopters. It has become part of everyday life for hundreds of millions of people.
More than 900 million people now use ChatGPT every week.
Nearly half of American adults now report using ChatGPT.
Usage is especially strong among consumers in key working and purchasing-age demographics.
What Are ChatGPT Ads?
ChatGPT Ads allow businesses to place relevant sponsored messages within the ChatGPT experience.
Rather than relying exclusively on a traditional keyword search, ChatGPT can consider the context and intent of a conversation to determine when an advertisement may be useful.
For example, someone might ask ChatGPT:
These conversations can reveal substantially more about what a consumer is trying to accomplish than a two- or three-word search.
ChatGPT Ads give businesses an opportunity to reach people while they are exploring options, comparing alternatives and making decisions.
Advertising Based on Intent, Not Just Keywords
Traditional search advertising typically begins with a keyword.
ChatGPT advertising begins with a conversation.
Consider the difference between someone searching:
“outdoor sauna”
and someone asking ChatGPT:
“I’m looking for an outdoor sauna for four to six people. It will be installed under a partially covered deck, I don’t want infrared, and I’m trying to decide between a barrel sauna and a traditional cabin.”
The second interaction contains considerably more information about what the person actually wants.
That additional context is what makes conversational advertising so interesting.
Instead of simply matching an advertisement to a few words, ChatGPT can better understand the consumer’s situation, needs and intent.
Why Advertise on ChatGPT?
How ChatGPT Ads Work
Advertisements appear separately from ChatGPT’s answers and are clearly identified as sponsored advertising.
Ads can include elements such as:
Ads may appear when ChatGPT determines that an advertisement is relevant to the conversation.
Importantly, advertisers do not pay to influence what ChatGPT says.
Advertising remains separate from ChatGPT’s answers, and individual user conversations are not provided to advertisers.
CPC & CPM Advertising Options
ChatGPT Advertising supports multiple campaign objectives.
ClickMonster can help determine which campaign structure makes the most sense based on your goals.
Cost Per Click — CPC
Campaigns can be optimized for website traffic, with advertisers paying when someone validly clicks an advertisement.
Cost Per Thousand Impressions — CPM
Campaigns can also be optimized for reach, with advertisers paying based on advertising impressions.
ClickMonster ChatGPT Advertising Management
ChatGPT advertising requires a different approach than simply copying an existing search advertising campaign.
ClickMonster handles the strategy, setup and ongoing management of your ChatGPT advertising campaigns.
ChatGPT Advertising + AI Visibility
Paid advertising and organic AI visibility are two different opportunities.
ChatGPT Advertising allows businesses to purchase clearly labeled advertising placements.
AI SEO helps improve the likelihood that AI systems understand your business, products, services, expertise and website content organically.
Neither replaces the other.
For businesses pursuing a broader AI marketing strategy, ClickMonster can help address both paid ChatGPT advertising and organic AI visibility.
Is ChatGPT Advertising Right for Your Business?
ChatGPT Advertising may be particularly interesting for businesses where customers spend time:
Because ChatGPT Advertising is a developing platform, it won’t necessarily be right for every business.
Our job is to determine whether the opportunity makes sense — and test it intelligently when it does.
Start Advertising on ChatGPT
The way consumers research businesses and make purchasing decisions is changing.
Google isn’t disappearing. Neither are websites, traditional search, SEO or social media.
But millions of consumers are now beginning their buying journey by having a conversation with AI.
ChatGPT Advertising gives your business an opportunity to be part of that conversation.
ClickMonster can help determine whether ChatGPT Advertising belongs in your marketing strategy, build your campaigns and manage them as the platform continues to evolve.