Your marketing strategy is like an orchestra. A series of unique instruments work together to achieve a remarkable performance. To the untrained ear, one might not notice a note played too sharp, or a violin out of tune. To the trained ear, however, a discernible lack of harmony quickly turns a great performance into a poor one.
The same can be said for your ad campaign. You might find it to be performing well, but all of those small things that you’re untrained to notice can actually be quite damaging. Google is your trained ear, and we are your trained conductor.