WARNING: Do Not Waste Any More Money on Google Ads Before Reading These 3 Things

Without conducting an audit, you could easily be throwing marketing dollars right out the window. Here are three areas that could be hurting your campaign:

  1. Improper location targeting could mean you’re accidentally paying for clicks outside of your market. That means you’re spending money on empty leads with no chance of a sale. This can lower your campaign’s quality score, which can impact performance and how much you pay.
  2. Poorly targeted keywords can also hurt your campaign. Good keywords are the door to successful Pay-Per-Click (PPC), and if not configured or set up properly, your campaign will suffer.
  3. Poor Conversion Tracking, or none at all. This is a tool that shows you what happens after a customer interacts with your ads. It is essential to seeing what is working best at driving valuable customer activity. Without proper tracking, your business is flying blind.

Your marketing strategy is like an orchestra. A series of unique instruments work together to achieve a remarkable performance. To the untrained ear, one might not notice a note played too sharp, or a violin out of tune. To the trained ear, however, a discernible lack of harmony quickly turns a great performance into a poor one.

The same can be said for your ad campaign. You might find it to be performing well, but all of those small things that you’re untrained to notice can actually be quite damaging. Google is your trained ear, and we are your trained conductor.

If an audit sounds like a lot of work,
our team is ready to walk you through it for you.

ClickMonster has been in business for 13 years and is voted Best of the Northwest. Our Google Ads Manager is a Google partner, certified in analytics and Google Ads, and has his Bachelor’s Degree in Marketing. He has been using data-driven decisions to build and optimize PPC campaigns for businesses of all sizes.

When we perform an audit, we

  • Pour through every section of your Google Ads campaign and supplement this data from your Google Analytics account to get you a clearer picture.
  • Together, we look at your targeting and find all the little things that fall through the cracks.
  • Our analysis determines if you are making your best effort to reach your goals with advertising.
  • Finally, we then form a strategy that brings together your business goals and your advertising objectives.

To sum it up, an audit is sure to save you time and money in the long run.

If you are concerned you may be wasting your time and money, then it’s time to take a closer look.

Take this quick 3 question quiz to tell us about your business and to determine if an audit is right for you.

Let’s do it