Keywords are words and phrases that describe what your content, product, or service is about. Google’s algorithm uses this information to determine what content is most relevant to a particular search query. To put it simply, keywords are how potential customers find your product or services.
One of the most important areas to optimize keywords is in your site’s content, as it is one of the top SEO ranking factors. Content without optimized keywords is like a lighthouse with no light. And a website without content will make your SEO ship run aground real quick. All the other building blocks won’t mean a thing if your customers can’t find you.
In this article, we’ll share with you some best practices for using keywords to create SEO-friendly content that will help your business to get noticed first.