Google. A website. A company. A verb. We all know it, but do we fully understand the power behind the name. The power behind the engine. Google is by far the most prominent search engine in our world. But what does that mean? How much pull does Google have in the modern world?
In February of 2015 Google announced:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their device.
One word began to crawl through the internet and a new term was added to google search: Mobilegeddon. SEO, or Search Engine Optimization is something we here at ClickMonster pride ourselves on. The ability for websites to be listed on the first page of Google is incredibly important. If you are a local business, the ability to be listed on the top of the page for local listings on Google is equally incredibly important. “Google has a sophisticated algorithm that analyzes 100’s of different variables” as stated by Eric Badgley, SEO Expert here at ClickMonster. One of those variables that has increased since April 21st is mobile friendly sites.
Mobile is on the rise worldwide. If you are traveling in a new city and looking for a great local restaurant, first thing most people check now is their phone. Need something fun to do downtown? Google entertainment on your phone. What movies are playing in the theater? You guessed it: check your phone. I had the opportunity to chat with Alissa French over at WompMobile, a web-to-mobile solutions for enterprises company that is riding this growing wave with precision and style.
According to Alissa:
Google is trying to offer the best user experience they can. Mobile web traffic and mobile google searches are skyrocketing. Most websites haven’t modernized with the trend, which means many search results won’t be mobile friendly. Mobile users had no way to tell if each link was about to take them to an optimized wonderland of touch friendly features or a nearly in-navigable desktop dungeon.
In Layman’s Terms: if your website isn’t mobile friendly, your SEO won’t be friendly; if your SEO isn’t friendly, your community can’t reach your website and product. But fear not, Google has released a most powerful weapon to face this change: the Mobile-Friendly Test.
Just follow the link above:
Plug in your website’s URL:
And within just a few minutes:
Now what should you do if your message doesn’t say, “Awesome! This page is mobile-friendly.”?
Take action! In a world delving further and further into mobile devices it is much smarter to be with the times! Don’t get penalized by this upgraded algorithm by Google, get rewarded! According to Forrester Research 38% of websites are optimized for mobile and 86% of smart phone users use Google. The easier it is for people to reach your site, the better your business will do. It’s simple science.