2. Web Hosting, Speed, & Security
Choosing a web hosting company is a key component to making sure your website is showing up in search engines, and it is a critical factor in SEO that often gets overlooked. If you have a poor quality web host, your site may be down more often, which can really damage your SEO.
The loading speed of your website’s pages can also hurt or help your SEO. With all the competition on the internet, people don’t have the patience to wait for a slow site to load. Much of this is determined by your web host, but coding and content can play a part as well.
Make sure your site is secure by getting an SSL certificate. Google has been requiring this for years, and we still run across sites that don’t have one. If you decide to do your web hosting through ClickMonster, an SSL certificate is included in all our hosting packages.
When we’re working on a website, and especially when we host the website, we make sure it’s fast, reliable, and secure, because we know that is an important part of Google’s algorithm.
Tip: Regularly monitor your website’s uptimes, downtimes, and speed. If you’re confident that you’ve done everything right on your end, but load times are still slow, then it might be time to ditch your web host. And if you haven’t gotten your SSL certificate yet, do so immediately! Contact us to set that up.