5 Reasons Your Business Is Not Getting Seen On Google
There was once a time when a business could simply exist to get noticed. You could put up a billboard or invest in a television commercial, but ultimately you’d get seen just by having a great product or service, an attractive sign, and a nice location.
Now, when 97% of consumers use the internet to find a local business, it’s not nearly enough to have a fancy sign in a high-traffic location. Google, processing over 3.5 billion searches a day, is the modern high-traffic location of the virtual world, and if your business website is not showing up quickly, then it may as well be invisible.
So, what are some of the reasons why your business site may not be getting seen on Google?
Over time, we’ve learned a few things here at ClickMonster. We’ve helped hundreds of businesses rank higher and find success, and in that time patterns have emerged. In this article, we’ll explore some common areas where mistakes are often made, as well as tips and strategies to help you change it.
1. Register & Claim Your Business
For local businesses, one of the first things you can do to leverage a location-based strategy is to create your Google My Business listing and claim your business.
Google My Business is a free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities. It offers the greatest impact for brands seeking local exposure.
Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google, the most popular search engine in the world.
The information you provide about your business can appear in Google Search and Google Maps. It is especially important that the information you provide is accurate, or it will be a wasted effort. You’d be surprised how many goofs can happen from poorly managed Google My Business listings.
Getting your business verified by Google requires you to create a Google business account, locate your Google Maps listing, and claim that listing. It’s a bit of a process, but it’s worth it!
Tip: Get your listing, then triple check to make sure that your website address, business description, business location, service area, phone number, and hours are all correct. The listing will put you on Google Maps, then all that is left is to claim your business and verify that you have ownership.
2. Web Hosting, Speed, & Security
Choosing a web hosting company is a key component to making sure your website is showing up in search engines, and it is a critical factor in SEO that often gets overlooked. If you have a poor quality web host, your site may be down more often, which can really damage your SEO.
The loading speed of your website’s pages can also hurt or help your SEO. With all the competition on the internet, people don’t have the patience to wait for a slow site to load. Much of this is determined by your web host, but coding and content can play a part as well.
Make sure your site is secure by getting an SSL certificate. Google has been requiring this for years, and we still run across sites that don’t have one. If you decide to do your web hosting through ClickMonster, an SSL certificate is included in all our hosting packages.
When we’re working on a website, and especially when we host the website, we make sure it’s fast, reliable, and secure, because we know that is an important part of Google’s algorithm.
Tip: Regularly monitor your website’s uptimes, downtimes, and speed. If you’re confident that you’ve done everything right on your end, but load times are still slow, then it might be time to ditch your web host. And if you haven’t gotten your SSL certificate yet, do so immediately! Contact us to set that up.
3. SEO-Friendly Content
Google’s mission is to, “Organize the world’s information and make it universally accessible and useful.” Their algorithms are constantly evolving and changing to enable them to deliver useful and relevant results. Those results are based on content.
Without content, you haven’t given Google any idea of what your website is about. While fancy pictures look great, they don’t say what you do. You need something to say, “We are XYZ company, we do this, and we’re located here.”
You have to help Google understand what your business is, where you are, and what markets you serve. Without that information, there is nothing to show, therefore no reason for your site to show up in search engines at all.
Tip: Keep these questions in mind when creating your content:
Is it useful? Do you have all your contact information, hours, locations, etc. listed on your site?
Is it valuable? If you’re the authority in your field of work, show that by sharing tips and providing value to your readers.
Is it unique? Duplicating content from other sites can penalize your site in search engines. Write from a different perspective with a fresh outlook and a new spin.
Are you keeping Keywords in mind? Using specific key search terms in your content will greatly help your ranking. Take the time to do your own keyword research to ensure your resulting content will show up through search. You can try free keyword research tools like Google AdWords KeywordPlanner and Google Trends to help you in your process.
Is it engaging? Bring your content to life with quality images and style. You want this to be an enjoyable experience for your visitors, not just a way to rank well in search engines.
4. Social Media & Key Performance Indicators
Do you have your social media profiles set up? Google likes to see if a business has a Facebook, Instagram, and Twitter account and puts more credibility on businesses that have social media profiles in place. It doesn’t mean that you have to post on them every day. It is just a way for Google to further authenticate your business. Google looks at other third-party indicators to determine the legitimacy of your site. These are called Social Media Key Performance Indicators.
These are not the only Key Performance Indicators to keep in mind. Google will also look at how frequently your business is listed in other business directories. At ClickMonster, we have specialized services that not only tune up your Google My Business listing, but will put your business listing out into what we call the 4 Major Data Aggregators – data mining systems that spread business information online. They collect and share business data with a multitude of sources, including search engines like Google. Even Twitter and Facebook buy business listings from these Data Aggregators to populate their business databases with.
Tip: Get your social media profiles set up to significantly help your organic search. Start inputting your business info into the 4 Major Data Aggregators:
• Infogroup: http://www.expressupdate.com/search
• Neurstar Localeze: https://www.neustarlocaleze.biz/
• Acxiom: https://www.myacxiom.com/
• Factual: http://www.factual.com/
This can be more challenging for new businesses, but that is why there are companies like ClickMonster that exist to help you with this.
Who do you trust more? An advertisement or a review? This should be a no-brainer. People trust reviews because it is real input from real customers. Reviews are the foundation of your business’s reputation. Positive reviews will naturally have a positive effect on potential customers, but they also do wonders for your business’s visibility in search results.
Generally, your customers are going to leave something about your company and your search terms in your review, which will greatly help your rankings. And, of course, better reviews are better for ranking, because Google wants to display businesses that typically deliver a better customer experience.
ClickMonster offers Reputation Boosting to help you manage, monitor, and drive online reviews. Our process lets you streamline all of your review channels into one easy-to-use platform, along with several other benefits.
Tip: Set up a review form on your website, and encourage your customers to leave a review. And, of course, be sure to show you value their feedback by responding to their reviews!
At ClickMonster, everything we do is holistic. We look at your website, your content, and all the nuts and bolts involved as necessary pieces to the bigger picture, and we know how to put it all together. As you have seen here, there are many steps you can take right now to increase your visibility on Google, but they are certainly not the only ones. If you need help along the way, the ClickMonster team is here to guide you.
Contact us to receive a free audit or to schedule a strategy meeting. We’d love to help!
Best of luck on your journey!